Mobile advertising and marketing

L&W helps clients in creating mobile marketing applications as an extension of above the line campaigns.

Opt- in SMS and voice deposit are the tools most frequently used, sometimes in connection with e-mail marketing actions.

L&W have become specialists in copywriting within the limit of 160 characters to ensure maximum respons rates.

Spam is never a problem because all subscribers must be opt in. This means that they have given permission to receive SMS campaigns which could be of interest to them.

In order to optimise mobile SMS campaigns L&W always recommends successive tests of 500 SMS.

In doing so last minute corrections or adjustments are always possible.